In an attempt to beef up my poor PR skills, I have joined a group that helps you develop a blog tour to promote your book. Of course, I want to promote Unikirja, but I'm a little uncertain about ways to do that well.
What's a blog tour? Instead of going out to various book stores or what not, you simply travel virtually from one blog to another. Like any kind of travel, it takes planning and coordination to go smoothly. Once it's set up, you try to get people to stop by -- offering them incentives of useful information and of course, free stuff. So, I'm adding a link on the side to all the folks who are doing the blog tour class together. Please drop by and check out their blogs.
One of the difficulties of this PR thing, is turning your work into a product. Given my book, it's a bit difficult because it's not a niche book. Finnish folklore? Myth? Legend? Magic? Spec Fic? A little bit of everything. In marketing, they talk a lot lately about "branding" (our new college website is all about the branding, hence the lack of flexibility).
So, what's my brand? Hell if I know. My first thought, "An acquired taste." Perhaps not as compelling as "It's The Real Thing" or "Finger-Lickin' Good." Guess I've got some work ahead of me. Suggestions welcome.