My latest column for BitchBuzz is up. Here's a taste:
With the mainstream blossoming of social media sites on the web, a lot of writers I know are tweeting, Facebooking, blogging, linking and commenting everywhere they possibly can in order to get the word out on their books. A book launch is no longer a quiet affair at a single comfy bookstore, but a cross-the-globe blitz that scorches everyone in its path with your project's brilliance and timeliness.
There are more outlets for information now than there ever were and to get noticed you have to be out there. You're not just releasing a book; you're launching a media campaign for the hearts, minds and most importantly, wallets of the general public...
[read the rest]
Off to Connecticut for the weekend. More as I have time (or check Twitter or Facebook).