Yesterday morning, much too early, I headed downtown to the Capital Rep Theatre, host of that morning's Social Media Breakfast for the Tech Valley region. The lovely picture is from the CapRep stage: they're currently deep into Shear Madness. Great set, eh?
The featured speaker was Justin R. Levy, a PR/social media maven, who live-tweeted his own wedding. While his experiences were centered in business, there was a lot of useful info for everyone, including the most useful aspects of different social media -- e.g. how building relationships on Twitter is different from doing so on Facebook, but also how you need to use a mix of media not only to cast the widest net, but also to deal with glitches like the recent takedown of Twitter.
And yes, we're back to that sticky issue of branding, again. If you want to make the most of SEO, then you need to know what the search terms are that will lead to your virtual door. Once again I'm stymied by shoehorning my work into some kind of catch phrase. Perhaps one will come to me.
You can see a stream of the event (featuring the back of my head). The lovely Amy Mengel was our hostess and organizer (who's so on the ball she tweeted to tell me there was tea along with the coffee and bagels when I complained on Twitter that there was no tea). While I hold to Wilde's edict about breakfast and brilliance, it was worth getting up early to be there.