My latest column for BitchBuzz takes on the latest wave of Beatlemania which has left me profoundly ambivalent. You know I love the Beatles, but I'm distressed a bit by the seemingly endless hype to repackage and resell them. I'm sure there's a lot to love in this latest version, but I just can't afford to keep shelling out for new improved versions that will only be of interest to real audiophiles. I loved the Anthology sets: new music! and significantly different versions of familiar songs. They were a gift. This feels like a gimmick.
Everybody on the net seemed to have jumped on board: everywhere you looked, 9/9/09 was Fab Four day, all day! Whether it was iTunes or Musician's Friend, Amazon or the New York Times, it was the day in which, as the NYTimes put it, "Everybody Reviews the Beatles" and their latest re-release (well, the Guardian got it out of the way earlier in the week so they could avoid looking like part of the pack, but the Times had a whole special section on the band).
Don't get me wrong: I'm a huge Beatles fan and will doubtless break down at some point and buy this latest extravaganza, but I'm a little put off by the endless reiterations of stuff we must have. While the 'net seems to be poised to wean us away from the need for ownership and possessions (want it? You can Google it and have it – and then let it go), it also seems to have become the place to spread the desperate zeal to BUY IT NOW! OMG YOU MUST HAVE IT!
[read the rest @ BB]